Ad VISA 1500 Beer advertisement

English translation: “The beer that invented the first brewery of Brazil”

This advertisement is from Bohemia, a Brazilian beer brand. It’s an outdoor advertising which focuses in selling and promoting the beer. The picture is divided in two parts, the first part the left side is telling the target consumers that this beer is the first one that invented a brewery and the second part the right side is showing the beer in a cold environment. In the bottom right-hand corner there is a warning of risk about the ingestion of alcohol. The quality of the right-side picture is realistic it shows a few beers in ice and with that demonstration of the beer promote the selling and consummation of the product.

This image brings a message to show people that this beer is the initial one to all the breweries of Brazil. The message is brought to you by a simple text and the image side along is just a complementary element for the message. In my opinion, the picture and text is effective for the target group because it has a big text and a picture of beers that draws attention to the advertise. The photo has an effect on me, it caught my attention, and the right picture is really appealing.

I found this advertisement on side of the highway in a countryside city in Brazil. This picture got my attention because it’s a big advertise in yellow with some beers on the side so it is really noticeable even if you are looking straight in the highway you can see the advertise by your side.

I recognize this company’s brand because it is a really know beer industry.

      fmccormi from California said:

“Straight pour from 12oz can to Pilsner / Pokal glass
Appearance (3.5): Very light golden, perfectly clear. Most interesting thing is the bone-white, two-finger head that lasts for a decent period of time, with some light lacing. Not much, but some.
Smell (2.0): Almost non-existent, but what’s there is light, mildly sweet malts. No bitterness detected in the nose. Just very light malt tones.
Taste (2.5): Following the nose, but more pronounced. Any hop bitterness that may be present is tied into the crisp feel of the light pilsner malts used here. Very light, slightly biscuity. Almost no bitterness. Hops are almost non-existent here, too.
Mouthfeel (4.0): Light and crisp, no sense of hop oils or malt thickness. Body is essentially water. There is, however, decent carbonation—nice and just barely prickly on the tongue. Smooth.
Overall (3.0): Brazilian beers are generally golden, light lagers—pilsners and AALs are the rule for the most common beers in Brazil. The difference between Brazilian common beer like this and American common beer, however, is in the mouthfeel. If poured right, the head and slight lacing both serve as evidence to the main differences between common Brazilian and common American beers, too. The flavor is similar, though Brazilian beers like this are generally a little cleaner and crisper, in a way. There’s an expression in Portuguese that very much sums up how these beers are meant to be enjoyed, and helps to explain the culture in Brazil around drinkability: estupidamente gelada, or “stupidly cold.” This beer is okay. It’s not great, but it’s what you get most of the time in Brazil, and not without reason.”

Cited sources:

https://www.beeradvocate.com/beer/profile/39620/6510/

There has never been a problem with this company, the beer is not really the most expensive one neither the cheapest one for its price this brewery is doing really well in the marketing and for a really long time.