DHL Helicopter Advertisement

Anna Montaner

Visa1500

Advert. The advertisement shown in the picture is made by DHL a postal and logistics company. Contrary to most advertisements this is not a simple photograph with the companies name and or logo; this is a 3D Helicopter chained to a package sporting the yellow and red colors of this company. This advertisement could be a combination of outdoor advertising and product placing as it does show a somewhat typical package that would be sent through this company. It was created to promote DHL Express that promises to deliver your packages in a day and to capture the attention of the public with the structure it has.

At the top of the display, you can see the helicopter looking towards its right. It is yellow with the DHL logo red as well as black windows. The two colors make it easy to identify what company is being shown, and thanks to the yellow the letters are not hard to miss. Going down we have thick yellow chains that are wrapped around the box or package in this case. The yellow square is painted as a DHL package would be in real life. The use of the colors also make it stand out in the other wise pale and blue background of the city. The details for this advertisement are the logos around the box, and the recommended weight.

All the elements interact very smoothly because of the color, making it seem like one flowing item instead of two separate ones. I do not believe the advertisement was made to convey a specific message, but to capture as much attention as possible.

The advertisement is highly effective in capturing the attention of people because it stands out and you don’t need to focus to much on it to understand what the company is or what they are trying to sell. When I look at the “statue” intrigues me to the point that I want to find out more about it, and it does not let me forget about it that quickly.

This advertisement is located at the entrance of the International Airport of Queretaro, Mexico, and it is very noticeable as it stands out in the middle of a long highway. Even those only passing by can still see it clearly. The bright color and shape makes it different than what you could see in a normal advertisement even without a picture or people. In this case they only need the name of the company.

As far as Critiques goes the company has only had one major issue that involved the treatment of their employees, but that was quickly put to rest by the CEO of the company¹. DHL has also put out a statement about achieving zero emissions by 2050 as a way to go green².

BIBLOGRAPHIES

1. Handy Shipping Guide. (2011). Freight and Logistics Giant Deutsche Post Responds To Criticism. Retrieved From: https://www.handyshippingguide.com/shipping-news/freight-and-logistics-giant-deutsche-post-dhl-responds-to-criticism_2833
2. (2021). Green Logistics. Retrieved from: https://www.dhl.com/mx-en/home/logistics-solutions/green-logistics.html