Martin & Martin lawyers image analysis

Any good advertisement should be able to convey a clear message or purpose effectively. Here is a legal advertisement from Martin & Martin Lawyers on a bus stop bench, showing three representatives and a list of some of the things they can help with. A phone number in the bottom right corner conveys the notion that all one must to gain the help being advertised is simply call the number. In exchange Martin & Martin Lawyers would gain profitable business from new clients making the advertisement a success.  

In the center of the advertisement are pictures of three people acting as three happy to help representatives as shown by their smiles. Each picture is given a small bit of foreground, enough to indicate what their environment could be. Names are listed underneath each photo to make them seem more approachable rather than just businesspeople. Directly moving to the right there is a list of issues that they can cover. The list is entirely blue, a contrast to the rest of the color scheme to focus more attention on these issues that are common enough for an everyday person to have. On the left half of the picture is the logo for the business being advertised. In the bottom left-hand corner is the location of where the business can be found under the image of the large logo to let the consumer be drawn to the address. Placed across the top of the advertisement is a slogan that further reinforces the happy to help demeanor. From the bottom-center to the bottom right-hand corner, the contact information is in bright yellow bold letters for easy viewing and the quickest method to get in touch. The image obviously has the intended effect to get a consumer to either contact or investigate the establishment. The most effective pictorial elements that will incline someone to do so are the portrait shots of the representatives which are the only real pictures besides graphics and text. This helps compliment the simplicity as well as making everything easy to understand. The image is targeted toward mainly adults, and I think it is effective for getting its message across but could have been executed better for getting anyone to investigate further as it is only relevant to someone in dire need of a lawyer. It means nothing to me as I am not the targeted demographic. I found the ad while going for a drive in a local neighborhood on a bus stop bench. Though it might be good to notice it while approaching, if one were to sit down it would be blocked for not only you but for others as well. 

Personally, I am not familiar with the law firm, but there are people out there who are and have voiced opinions about them. One individual recommends them as they took care of a certain claim without needing to go to court. Martin and Martin have continued to keep a good reputation. 

“Ratings and Reviews – Martin & Martin Lawyers” Yellowpages.ca, 13 Apr. 2019, https://www.yellowpages.ca/bus/British-Columbia/Kamloops/Martin-Martin-Lawyers/3630849.html  

Accessed 23 Sep. 2021