Image Attribution: “Analyzing the Tim Horton’s ‘Roll Up To Win’ coffee cups” by Kiranjot Kaur is licensed under CC BY-NC-SA. Kamloops, BC, Canada (See interactive map)
Kiranjot Kaur
Dr. Terryl Atkins
Sept 2021
Assignment 1: Part A
It has been almost a week since I have been receiving my coffee from the Tim Hortons, in these newly-designed cups. These are currently being used by every Tim Hortons to serve coffee to their customers, while advertising their regular ‘Roll Up to Win’ program at the same time. It is a program in which the customers earn a roll for every eligible purchase they make at the Tim Hortons, and every roll gets them a reward which they can redeem by simply scanning their QR code at any of the Tim Hortons’ branches.
These cups have a really intriguing color scheme on them. Replacing the regular-plain colored cups with these ones, having bright-colored texts and design on them, catches a person’s eye at first. These cups successfully fulfill their purpose of encouraging people to enroll into this program. In addition, the instructions are written on the cups themselves, in order to make the process easy for their customers and helping the shy ones who refrain asking questions.
Tim Hortons is Canada’s favorite place to get a coffee from, as well as the largest restaurant chain in the country. Almost every Canadian person regularly purchases a coffee from them, and hence, they used the coffee cup as a source of advertising, which is working greatly. It is not only helping by informing the customers about the program, but also by advertising it among the people with whom they sit to enjoy their drink. An increase in the number of people taking part in it would not only increase the list of the Tim Hortons’ regular customers, but also accentuate their sales through both the roll-earning and the redeeming process. However, they aren’t the only ones benefitting from this, as it is providing the people with free rewards as well.
I myself went in for this program the very next day I got to know about it through the cup, and have won two drinks and a donut respectively, since then. The free rewards encouraged me to try on some new drinks which I had never tried before, and added one of them to my favorite ones, which I will drink frequently even after this offer ends. Likewise, many others might also be doing the same, and hence, providing long-term benefits to the Tim Hortons.
Sources cited:
https://www.timhortons.ca/rollup