Joshua Seaman – VISA 1500 – Assignment 1, Part A

Joshua Seaman (T00644678)

Assignment 1, Part A

September 28, 2021

VISA 1500 – Introduction to Visual Culture

This advertisement is posted on the fence that surrounds the track and field at the Tournament Capital Centre in Kamloops. The poster promotes the Twin Rivers Drive-In theatre, which is run by the Kamloops Film Society. 

There are three families displayed in this advertisement, one in the top left-hand corner, one in the bottom left-hand corner, and one in the top right-hand corner. Every person shown on the poster is sitting in their vehicle smiling and appearing very happy to be at the drive-in theatre. The name of the theatre, “TWIN RIVERS,” is displayed in a blue font with a large white star as the background, with “DRIVE IN” in a white font placed below inside a grey arrow. There are eleven bright yellow stars placed throughout the poster and one bright yellow moon. The advertisement also displays the time frame in which the theatre is open, with “EVERY WEEKEND UNTIL OCTOBER” placed in a bright yellow font at the bottom of the poster. The acronym for the company who operates the theatre, “THE KFS,” is shown in the top left-hand corner of the poster in a white font next to a white logo of an old movie camera. The company website is placed on the right-hand side of the poster, with “INFO & TIX: THEKFS.CA” in a white font.

I believe this advertisement is effective in portraying the Twin Rivers Drive-In as a fun, family-friendly environment. The area in which they chose to place the advertisement was very smart because the Tournament Capital Centre is generally occupied by parents taking their children to go swimming, do gymnastics, play on the field, etc. The images and bright colours used are very likely to draw the attention of people passing by to the poster, which leads to more people checking the company’s website for tickets to upcoming showings.

CBC News covered a story of the executive director of the Kamloops Film Society, Dusan Magdolen, purchasing the defunct MovieMart store in Kamloops. Magdolen says “Connecting people with great films is what we do, and this is another way to do that.” The original founder of the MovieMart is named Denis Walsh, and the CBC News article states “Walsh says many movies in the collection aren’t on online streaming platforms, and he’s glad the society is able to take over a business that he didn’t have enough money to maintain.” This shows how the Kamloops Film Society has a great interest in bringing the community together through a shared admiration for films. 

I personally enjoy going to watch movies in the theatre fairly often, and seeing this advertisement peaked my interest in getting tickets to the Twin Rivers Drive-In.

Works Cited

Szeto, Winston. “Non-profit keeps the past alive with purchase of 40-year-old Kamloops video rental shop.” CBC News, 8 Aug. 2021, https://www.cbc.ca/news/canada/british-columbia/kamloops-film-society-movie-rental-business-moviemart-1.6131674.