Ayush Karki

T00687740

Dr.Teryll Atkins

Assignment 1, part A

This advertisement was placed right in front of the entrance door of the pizza hut located at 1180 Colombia St W, Kamloops. I saw this advertisement at the time when I entered pizza hut to order a pizza.  There are many big competitors of pizza hut-like Dominos, Little Caesars, and Papa John’s. So, to increase their sales they came out with this unique deal called “5$5$5$”. The sole purpose of this deal advertisement is to attract the maximum number of customers which will eventually increase the sales rate of the company.

The picture contains the pizza hut logo in the top left-hand corner.  The background of the picture is black and red in color and the frame of the picture is white in color. The text is written in white color because the white-colored text is easily visible in a black and red colored background. The customer can also see and read the text inside the picture without having any difficulty. The advertisement picture contains two different background colors because it makes the picture more attractive and will attract the customer’s eyes towards the picture, even if they are there to get something different, they will love to learn about the deal because it looks beneficial for them. There are 3 different types of pizza inside the picture and there is also one large bottle of Pepsi which is also indicating the chain relationship of Pizza hut with PepsiCo.

Pizza hut is one of the biggest multinational pizza companies which provides pizza and many other Italian – American dishes and this offer is bringing happiness and satisfaction to the customers. Pizza hut has more than 18000 restaurants in over 100 countries. The “5$5$5$” offer targets pizza lovers in Canada. From children to their parents everybody loves pizza, and this advertisement focuses on bringing satisfaction to families by providing a large quantity of quality pizza at a suitable price.  In this offer, customers must buy a large pan pizza at a normal price and after that, they can buy up to 4 medium pan pizzas only for 5 dollars each. The medium pan pizza normally costs 18 dollars but in this offer after buying a large pizza, customers can get it for 5 dollars only. This is a very good advertisement of the company because there are other competitors in the same industry as Domino’s which also comes with various marketing strategies and to give them a tough competition pizza hut brought this advertisement.

Sources

https://www.yum.com

Taylor, Bill. 16 August 2020. <https://canadify.com/2020/08/16/pizza-hut-canada-welcomes-back-5-5-5-deal/>.