VISA 1500 – Advertisement Analysis

Abby Farnsworth

Terryl Atkins

VISA 1500

January 19th, 2021

This outdoor advertisement is on 8th street North Shore Kamloops. It is promoting 7Eleven food and products for a chance to win a Playstation 5 (PS5). This sign is an outdoor advertisement outside of the 7Eleven on 8th street North Shore Kamloops. The creators of the ad are the 7Eleven company. The ad shows a mixture of words, images and numbers that are all clear and realistic looking along with a QR code. The purpose of this as is to generate more customers and revenue. This ad’s target audience would be younger people and people who enjoy playing video games or Playstation fans.

This ad, in my opinion, is simple yet effective. The top threequarters of the sign’s background is a royal blue that ombres to a dark blue as it goes down. The bottom quarter of the sign’s background is white. The font’s color on the top half is white or light blue on a dark background, and the font size is large, making it easy to read. The bottom half of the sign’s print is dark blue on a white background, but the font is smaller than the top. With the blue on white, it gives good contrast and is easy to read. Even though the font at the bottom is smaller than the top half, it is still legible. In the center, there is a realistic pepperoni pizza. To the left of the pizza, there is a bottle of Coca-Cola. To the right of the coke bottle and above the pizza, there is simple font text as well as “$4” in white and light blue. The bigger font says “HUNGER FOR WINNING,” which conveys the impression that if the audience bought their (7/11’s) food, they could win a prize. There is a picture of a PS5 console and controller at the bottom right of the sign; this will tell the audience that they could win the PS5. There is the Playstation logo with “PS5” in the lower center and writing in a smaller font to the left of the console and a QR code with text saying “SCAN HERE FOR MORE DETAILS!” The sign also bolded and capitalized words such as “7REWARDS,” “WIN,” and “BONUS,” which allows pedestrians to pick out those words first.

I think that the image and the text in the ad get the message across to its viewers. I think it is convincing because it highlights keywords that a viewer would see first and uses pictures to put two and two together that they don’t have to read the sign to understand what the message is. 7/Eleven placed the ad on a street corner right by a busy street, traffic lights, and a crosswalk, effectively seeing people. The company of this ad is recognizable because it is a well-known company.

From an environmental standpoint, 7/Eleven is taking more steps to become more environmentally friendly. In 2016 the company set goals to minimize its “environmental footprint.” In 2019 the company decided to replace their refrigerators with a more environmentally friendly one called the Solstice N40, in two out of three North American countries (Canada and the United States). The new fridge allows less energy consumption than their previous fridge used, as well as the Solstice N40 “global warming potential … is approximately 60 percent lower than legacy HFC refrigerants.” The year before, Japan stores did the same refrigeration replacements. One of 7/Eleven’s goals is to reduce its “energy footprint in stores by 20 percent by 2027.”

, Convenience Store News. 7-Eleven Takes Another Step to Reduce Its Environmental Footprint. 24 July 2019, csnews.com/7-eleven-takes-another-step-reduce-its-environmental-footprint.